International Marketing, 5p Syllabus : International Marketing C Course code : FEKC39 Responsibility : The Dept of Business Administration Subject : Business Administration Level : C (Advanced) Course credit : 7.5 ECTS / 5 points Field of education: Social Science This course is at advanced level in a Bsc- or a Msc-degree at the University of Umeå. The course is intended for exchange students within particular exchange programmes. This course is a part of the course Business to Business and International Marketing, 10 credits http://www.fek.umu.se/svl/lwfeuc11.txt and also a part of the course Service Marketing and International Marketing ,10 credits http://www.fek.umu.se/svl/lwfeuc12.txt 1 Resolution to arrange the course The course is established by the Faculty of Social Science at Umeå University and the syllabus is confirmed by the Board of Business Administration on November 12, 2002. 2 Objective and contents The purpose of the course is to gain knowledge of the complexity of international marketing problems associated with the choices of marketing strategy, marketing organisation and the establishment of different markets in a global context. The students will acquire knowledge of both small and medium-sized companies’ initial activities in the international market and multinational companies’ advanced marketing activities from a management perspective. The students will also gain knowledge of trade in overseas markets, as well as cultural, economic, legal and political differences. Objectives: * to present an historical review of companies possibilities of acting in different markets * to gain an understand of the theoretical framework of the inter- nationalization process * To learn and acquire skills in strategic, tactical and operational decision making about expansion into foreign markets. One purpose of this course is to give students knowledge about the environment in which international companies work. Examples will be given to make students realise that the different conditions existing at the macro level will affect the conditions at the micro level. Different modes to operate in international markets will be discussed. Another purpose is to discuss problems, decisions and steps made in connection with the internationalisation of companies. Another purpose of this course is to give the students an understanding of the multinational company and its marketing activities. All parts of the course will start with general strategic discussions related to specific problems, which later will be discussed on tactical as well as operational levels. This will give students knowledge about practical international marketing as well as an understan-ding of the general context. This will stimulate the student’s analytical ability and critical thinking about international marketing and global companies. 3 Prerequisites Students are reguired to have a minimum of 30 credits from the A- and B- level courses in Business Administration for entry to the course. Exchange students require a minimum of 40 credits from the A-and B-level courses in Business Administration for entry to the course. It corre- sponds to 60 ECTS-credits in basic courses in Business Administration (Management,Accounting,Financial Investments,Cost Accounting and Marketing) 4 Teaching methods The core topics of the course will be covered by lectures and seminars. The student will also meet guest lecturers and case studies. The students will on several occasions be asked to make oral and written presentations. The students will be expected to take and active part in lectures, seminars and in the cases presented. Guest lectures might be used in examination. 5 Examination Attendance at seminars and case presentations are required to pass the course. A written comprehensive examination (tentamen) is also required. The quality of the case studies and the oral presentations can be a part of the grading. The following grading system will be used: Pass with distinction (Väl godkänd, VG), Pass (Godkänd, G) and Fail (Underkänd, U). For exchange students the ECTS grading scale will be used upon request. When a student has failed an examination on two occations, he or she has a right to have another grading teacher. A written request should be handed to the director of studies no later than two weeks before the next examination opportunity. 6 Utilization et cetera Timetable and other courses, see http://www.fek.umu.se/svl/lwcourse.html 7 Readings and other material, Business Administration C5, International Marketing, 5 credits. Michael R. Czinkota., Ilkka A. Ronkainen's., International Marketing, 6th Edition, South-Western College Publishing 2000. (ISBN 0030313783) Meloan, Taylor W., Graham, John L. International & Global Marketing: Concepts & Cases. McGraw-Hill Professional Book Group 1997 (ISBN: 0256218943) Department of Business Administration, Articles Reference literature: Bartlett, C.A. & Ghoeshal, S. Managing Across Borders. 2nd Edition, Harvard Business School Press, 1998 (ISBN 0875848494) Sölvell, Ö., Zander, J., Porter, M.E., Advantage, Sweden. Norstedts 1991. (ISBN 91-38-50193-7) UMEÅ UNIVERSITY Faculty of Social Sciences Department of Business Administration S-901 87 Umeå, Sweden www.fek.umu.se