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                  KURSEN ÄR VILANDE HT2000/VT2001
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Department of Business Administration, Umeå university

COURSE LANGUAGE SWEDISH

    Masterutbildningen vid Umeå universitet

    Internationellt företagande och marknadsföring, 10 poäng



Syllabus:  INTERNATIONAL BUSINESS/MARKETING, 10 credits
Course code: FEKA44
Responsibility: The Department of Business Administration
Subject: Business Administration
Level: A
Field of education: Social Science



1.	Resolution to arrange the course

This syllabus was confirmed by the Board of the Department of 
Business Administration June 11, 1998.


2.	Course objectives

*	To develop an appreciation of international marketing as an 
        industrial speciality

*	To gain insight into the major international markets in the 
        world and their potential

*	To review some successful strategic marketing approaches to 
        opportunities and the options from which they were selected

*	To learn tools and tactics that may be used to reach
        international markets

*	To develop communication skills

*	To establish a foundation for continued education in
        international marketing

This course will prepare students for careers with an emphasis in 
international marketing. The major focus will be placed on the 
opportunities that exist for European firms. The seven major
international markets are covered, as are the five major entry options
into these markets.

The course emphasis is placed on successful international practices as
dictated by a customer focus on business. A mix of readings, discussions,
outside speakers and case analyses is used to treat these topics in
international, industrial markets.

The introductory session will sketch the developing world marketplace. 
This marketplace is viewed as a series of political, legal, social, 
economic and cultural interfaces which domestic firms must encounter in 
order to do business with other market segments. The nature and
importance of these interfaces are explored with regard to the major
world markets. Strategies and tactics for surmounting these interfaces
are studied for successful, known firms through a series of student
exercises.


3.	Prerequisite

Those who intend to take the Masters degree have to have a Bachelors 
degree (120 p) and 60 credits in the major subject including a C-level
thesis.

Those who only intend to take single courses in the Masters degree 
Programme have to have a Bachelors degree, 120 credits.

All participants should have a least three years of qualified work 
experience.


4.	Teaching methods and Examination

The course material will be covered in five units, each of two days 
duration. In general, each day students can expect to prepare a case for 
discussion, hear an invited speaker on a topic, as well as cover material 
for the daily topic. In a typical session a student can expect to spend 
three hours discussing readings and texts, two hours hearing an invited 
speaker, two hours discussing a case prepared for the session, and one 
hour preparing for the next class.  Both individual and group
participation are encouraged, and a project is required for the course.

Lectures, presentations, readings, writings, and discussions will be 
primarily in Swedish. Students will be asked to prepare a written case
for each session, and a written term paper (PM) for which presentation
will be required. There will be a final comprehensive examination.


5.	Grading

Cases - 15 percent of grade

There will be four cases in which the students have approximately a month 
to prepare the case. All of these cases must be done and be handed in on 
the day in which the case is due. Late cases will not be accepted. There 
will also be three "overnight" cses and an exercise to write up. Two of 
these four options must be done. If more than two are done, the two best 
grades will be used in determining the students grade.

Attendance & Recitation - 10 percent of grade

Attendance in 80 percent of the classes is compulsory. Student teams will 
be assigned to discuss cases each period - these cases must, of course,
be prepared to be handed in. A grade will also be assigned for
contributions made in class.

Paper & Presentation - 15 percent of grade

A term paper (PM) is assigned, which will be handed in during the fifth 
group of class meetings. Instructions will be given on the preparation
of this paper during the first week of class. An oral presentation of
this paper will be scheduled during the last class period.

Written examination - 60 percent of grade

A written examination is required. Students will be held responsible for 
all material covered in the course in class, the text, and supplementary 
readings.


The following grading system is used: Pass with honours (Väl godkänd), 
Pass (Godkänd) and Fail (Underkänd).


6.	Readings and other material


Bartlett Christoffer A,.              Managing Across Borders. The Trans-
Ghosal Sumantra,.                     national Solution
                                      Harvard Business School Pr 1991

Porter Michael                        The Competitive Advantage of Nations
                                      Free Press 1998

Warren J Keegan                       Global Marketing Management
                                      Pace university
                                      Prentice Hall 6th edition

Dep of Business Administration        Selected Contemporary readings 
			              (Studentexpeditionen)

.