INTERNATIONAL MARKETING, 10 credits International Business Administration Study Programme COURSE LANGUAGE ENGLISH Syllabus, course C/D Business Administration (Advanced level) Course code: FEKC42 Responsibility: Department of Business Administration Subject: Business Administration Level: C/D Field of education: Social Science 1 Resolution to arrange the course The course is established by the Faculty of Social Science at the University of Umeå and the curriculum was confirmed by the Board of Business Administration on June 1, 2001. 2 Prerequisites for admission Students require at least 30 credits from the A- and B-level courses in Business Administration, A 20 credits and B 20 credits. Exchange students require a minimum of 40 credits from the A-and B-level courses in Business Administration for entry to the course. It corre- sponds to 60 ECTS-credits in basic courses in Business Administration (Management,Accounting,Financial Investments,Cost Accounting and Marketing) 3 Objective and contents The purpose of the course is to gain knowledge of the complexity of international marketing problems associated with the choices of marketing strategy, marketing organisation and the establishment of different markets in a global context. The students will acquire knowledge of both small and medium-sized companies’ initial activities in the international market and multinational companies’ advanced marketing activities from a management perspective. The students will also gain knowledge of trade in overseas markets, as well as cultural, economic, legal and political differences. 4 Teaching methods and Examination Module 1 International Marketing, (5 credits) Objectives: * to present an historical review of companies possibilities of acting in different markets * to gain an understand of the theoretical framework of the inter- nationalization process * To learn and acquire skills in strategic, tactical and operational decision making about expansion into foreign markets. One purpose of this course is to give students knowledge about the environment in which international companies work. Examples will be given to make students realise that the different conditions existing at the macro level will affect the conditions at the micro level. Different modes to operate in international markets will be discussed. Another purpose is to discuss problems, decisions and steps made in connection with the internationalisation of companies. Another purpose of this course is to give the students an understanding of the multinational company and its marketing activities. All parts of the course will start with general strategic discussions related to specific problems, which later will be discussed on tactical as well as operational levels. This will give students knowledge about practical international marketing as well as an understan-ding of the general context. This will stimulate the student’s analytical ability and critical thinking about international marketing and global companies. Module 2 Internationally Emerging Markets, (5 credits) Objectives: * to get knowledge of emerging markets from different perspectives * to develop an understanding about the linkages between new markets and marketing strategy * to gain understanding about business opportunities and threats in the emerging markets. One purpose is to make the students realize that markets emerge in different ways and on different levels. The first perspective will be the different geographical markets in the world will be identified as emerging. Other perspectives of how to define emerging markets will be discussed where information technology, tourism, sustainable development and ethics have a natural input. Another purpose is to discuss business opportunities an threats which will have implications on the companies marketing strategy. The students will have to search for additional information from other sources than the course compendium to be able to discuss the different perspectives of emerging markets. 5 Teaching disposition The core topics of the course will be covered by lectures and seminars. The student will also meet guest lecturers and case studies. The students will on several occasions be asked to make oral and written presentations. The students will be expected to take and active part in lectures, seminars and in the cases presented. Guest lectures might be used in examination. 6 Examination Attendance at seminars and case presentations are required to pass the course. A written examination (tentamen) is required to be taken on each module. The following grading system is used: Pass with distinction (Väl godkänd), Pass (Godkänd), and Fail (Underkänd). To receive the grade Pass with distinction on the course, the student must have achieved that grade both modules. Further information can also be obtained from the student counsellor. Students who do not pass at the time of the normal written examination will be offered an opportunity to sit a further examination within two to three weeks on courses having the normal pace of study. After this, the subsequent opportunity for taking the examination arises, as a rule, in connection with the module offered during the subsequent term. Beyond that, additional examination opportunities normally arise every academic year one week prior to the start of the autumn term. Information on this can be obtained from the Student Counsellor. Resit opportunities are given each August on modules for which there are written examinations held at the end of the spring term. When a student has failed an examination on two occations, he or she has a right to have another grading teacher. A written request should be handed to the director of studies no later than two weeks before the next examination opportunity. The following grading system is used: Pass With Distinction (VG), Pass (G) and Fail (U).To achieve the grade Pass with Distinction for the course as a whole, the student must have achieved that grade for both modules. ORAL EXAMINATION (concern only Swedish speaking students) Oral examinations are conducted in conjunction with those held on the C-course in Business Administration. Administration Within two weeks of passing courses in Business Administration to a level of 50 credits, students should report for the oral examination (to the student office). The oral examination is arranged inside the normal period of term-time. Examiner: Professor/Senior lecturer Aim and extent The examination is designed as a verbal exchange between the student and the examiner and should extend across all areas covered by the 50 credit structure for studies in the subject of Business Administration. Students will be expected to display a competence in all fields of the subject, but special weight will be given to the area of specialisation selected at the C/D level. The examination is given individually and should include problem areas of contemporary relevance. Grading A grading scale of Fail and Pass is used. Students who fail are given further opportunities to sit the examination after discussions with the examiner. Grades on the course are awarded when students have passed all examinations and compulsory course elements. 7 Course language In cases where there are applicants from abroad, the course language will be English. Otherwise, parts of the course may be taught in English. Information on language aspects can be obtained from the student counsellor. 8 Readings and other material Module 1 International Marketing (5 credits) Cateora, P.R. & Graham J.L., International Marketing, 10th Edition, Irwin/McGraw-Hill 1999. (ISBN 0-07-115673-9) Meloan, Taylor W., Graham, John L. International & Global Marketing: Concepts & Cases. McGraw-Hill Professional Book Group 1997 (ISBN: 0256218943) Department of Business Administration, Articles Reference literature: Bartlett, C.A. & Ghoeshal, S. Managing Across Borders. 2nd Edition, Harvard Business School Press, 1998 (ISBN 0875848494) Sölvell, Ö., Zander, J., Porter, M.E., Advantage, Sweden. Norstedts 1991. (ISBN 91-38-50193-7) Module 2 Internationally Emerging Markets, (5 credits) Course compendium (Studentexpeditionen) .