The Course below is not available. It has been replaced by these two : http://www.fek.umu.se/svl/lwc16a.txt and http://www.fek.umu.se/svl/lwd14.txt ================================================================= INTERNATIONAL MARKETING, 15 credits International Business Administration Study Programme COURSE LANGUAGE ENGLISH Syllabus,course C/D Business Administration (Advanced level) Course code: FEKC16 Responsibility: Department of Business Administration Subject: Business Administration Level: C/D Field of education: Social Science The course can be included in the International Business Administration and Economics Study Programme at Umeå Business School. The course is also a course at the C/D-level in a BSc- or a MSc-degree at Umeå University 1 Resolution to arrange the course The course is established by the Faculty of Social Science at the University of Umeå and the curriculum was confirmed by the Board of Business Administration on 14th November 1994. Valid from January 16, 1995. 2 Prerequisites for admission Students require at least 30 credits from the A- and B-level courses in Business Administration, A 20 credits and B 20 credits, as well as 20 points in English. 3 Objective and contents The purpose of the course is to gain knowledge of the complexity of international marketing problems associated with the choices of marketing strategy, marketing organization and the establishment of different markets in a global context. The students will acquire knowledge of both small and medium-sized companies' initial activities in the international market and multinational companies' advanced marketing activities. The students will also gain knowledge of trade in overseas markets, as well as cultural, economic, legal and political differences. 4 Teaching methods and Examination Module 1. Business in an International Environment, 5 credits Objectives: to acquire knowledge of theoretical frameworks for international business to develop an understanding about the linkages between the macro environment and the company's possibilities of acting in different markets The purpose of this course is to give students knowledge about the macro-environment in which international companies work. The course deals with financial, economic, legal and political environments, as well as international trade and cultural differences. The international environment will be described and discussed theoretically. Furthermore, concrete examples will be given to make students realize that the different conditions existing at the macro level will affect the conditions at the micro level. Module 2. Introduction to International Marketing, 5 credits Objectives: to understand the theoretical framework of the internationalization process to acquire knowledge about the internationalization process in small and medium sized enterprises to learn skills in strategic, tactical and operational decision making about expansion into foreign markets. The purpose of this course is to discuss problems, decisions and steps made in connection with the internationalization of companies. This course has a small and medium-sized firms perspective. It concentrates on low-cost, low-risk international expansion, which permits a firm to begin international marketing without an extraordinary commitment of human or financial resources. Larger domestic companies starting international business will also be discussed. All parts of the course will start with general strategic discussions related to specific problems which later will be discussed on tactical as well as operational levels. This will give students knowledge about practical international marketing as well as an understanding of the general context. This will stimulate the student's analytical ability and critical thinking about international marketing. Module 3. Advanced International Marketing, 5 credits Objectives: to gain understanding about the international marketing strategies of a multinational company to acquire skills in analysing global marketing problems and decisions. The purpose of this course is to give the students an understanding of the multinational company and its marketing activities. These companies have developed the capacity to handle the initial problems in foreign markets. They have a well developed organization and meet competitors who see the world the same way they do: as their market. The course begins with a discussion about the international market described at a sectoral level and in terms of international competition. This is followed by discussions on international/global strategy and organization. The organizational dimension of international marketing includes the relationship between the parent company and its subsidiaries as well as the existence of different national cultures within the same organizational context. The course ends with a discussion about global pricing, logistics, promotion etc. 5 Teaching disposition The core topics of the course will be covered by lectures and seminars. The student will also meet guest lecturers and case studies. The students will on several occasions be asked to make oral and written presentations. The students will be expected to take an active part in lectures, seminars and in the cases presented. 6 Examination Attendance at seminars and case presentations are required to pass the course. A written examination (tentamen) is required to be taken on each module. The following grading system is used: Pass with distinction (Väl godkänd), Pass (Godkänd), and Fail (Underkänd). To receive the grade Pass with distinction on the course, the student must have achieved that grade on two out of three modules. Swedish-speaking students should for additional information refer to the syllabus "Företagsekonomi C10/D10" confirmed on 4th June 1993 or later. Further information can also be obtained from the student counsellor. 7 Course language In cases where there are applicants from the ERASMUS exchange programme, the course language will be English. Otherwise, parts of the course may be taught in English. Information on language aspects can be obtained from the student counsellor. 8 Readings and other material Module 1: Business in an International Environment (5 credits) Czinkota, M.R. & Ronkainen, I.A. International Marketing (Part 1). The Dryden Press, 1993 Dunning, J.H. The Globalization of Business - The Challenge of the 1990's. Routledge, London & New York, 1993 Hitiris, T. European Community Economics. Harvester Wheatsheaf, 1991 Sölvell, Ö., Zander, I. & Porter, M.E. Advantage Sweden. Norstedts, 1991 Usunier, J-C. International Marketing - A Cultural Approach (Part 1). Prentice-Hall, 1993 Department of Business Administration, Articles Module 2. Introduction to International Marketing (5 credits) Czinkota, M.R. & Ronkainen, I.A. International Marketing (Part 2). The Dryden Press, 1993 Buckly, P.J. & Ghauri, P. The Internationalization of the Firm. Academic Press, 1993 Department of Business Administration, Articles Module 3. Advanced International Marketing (5 credits) Bartlett, C.A. & Ghoeshal, S. Managing Across Borders. Hutchinson Business Books, 1989 Buzzell, R.D., Quelch, J.A. & Bartlett, C. Global Marketing Management. Addisson-Wesley Publisher, 1992 Czinkota, M.R. & Ronkainen, I.A. International Marketing (Part 3). The Dryden Press, 1993 Usunier, J-C. International Marketing - A Cultural Approach (Part 2-4). Prentice-Hall, 1993 Department of Business Administration, Articles